‘PEOPLE OVER PRODUCT’, many of us have read this tagline somewhere or else.
But the brand THE HUNDREDS, goes and follow it in real time.
The Hundreds is a community-based streetwear brand and media platform with an emphasis on People Over Product. Founded in 2003 by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds),
Its apparel is reminiscent of ‘90s workwear and Californian subculture tribes, and has made the patterns, prints and graphics of them alive to till this modern age.
The collection is currently available in 400 accounts worldwide. In 2007, the brand expanded into retail, opening a store in Los Angeles. This Los Angeles store is located at 7909 Rosewood Ave, as the address appears on multiple items of clothing from the “Rosewood” collection. The Hundreds followed in 2008 opening San Francisco and in 2010 New York City. On April 1, 2011, The Hundreds opened their fourth retail store, located in Santa Monica, California.
The early creation of The Hundreds designs were inspired by graphic designers from San Diego, Hawaii, and Hong Kong. The Hundreds has partnered with numerous brands.
The Hundreds is also celebrated for its collaborative projects that shed light on our story and point-of-view. Notable partners have included adidas, Disney, NBA, Batman, Garfield, and Jackson Pollock.
THE HUNDREDS X HARRY POTTER
THE HUNDREDS X ADIDAS
THE HUNDREDS X DISNEY
THE HUNDREDS X NBA
THE HUNDRED X BATMAN
THE HUNDREDS X GARFILED
THE HUNDREDS X JACKSON
THE HUNDREDS X HELLO KITTY