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HERON PRESTON
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posted by MidsandLows Admin
Heron Preston Johnson is an American artist, creative director, content creator, designer and DJ. He is one of the co-founders of the men’s streetwear brand Been Trill alongside Virgil Abloh of Off-White fame and Justin Saunders of JJJJound among others. Mostly known for re-branding iconic images, he also designs for his own brand, Heron Preston.
Preston worked as a marketing specialist and social media director for Nike. He also worked as an art director for Kanye West for whom he designed tour merchandise. Later, he acted as a consultant for West’s album The Life of Pablo, as well as on his brand Yeezy.
On September 9, 2016, he launched UNIFORM at the Spring Street Salt Shed in NYC, a catalog of zero waste themed clothes created in collaboration with the NYC Department of the Sanitation (DSNY). In 2017, he opened a pop-up shop in Moscow where he sold selected pieces from his collaboration with the DSNY. In 2017, he presented his 2017–2018 fall-winter collection For You, The World at Paris Fashion Week. In 2018, Preston launched a new collection in collaboration with NASA to celebrate its 60th anniversary. The pieces featured in the collection are inspired by the pressure suits worn by astronauts and feature the NASA “worm” logotype. Preston also runs the e-commerce platform HPC Trading Co, where he features his curated collections of art, music and fashion.
Heron Preston collaborated with Justin Timberlake for the singers’ 2018 Man of The Woods Tour merchandise.
Preston’s eponymous streetwear label, launched in 2016, propels his unique worldview with a reference-rich collection steeped in internet, youth, and counterfeit culture. Inspired by sustainable technology, Preston merges environmental awareness and fresh aesthetics to produce distinct lifestyle designs for contemporary savants.
SOME OF THE SPECIAL PROJECTS OF HERON PRESTON INCLUDES.
HERON PRESTON X CATERPILLAR
HERON PRESTON X GENTLE MONSTER
In 2016, Preston collaborated with the New York City Sanitation Department (DSNY) to create UNIFORM, a collection of zero-waste clothing and accessories, made entirely from upcycled sanitation worker uniforms. In 2017, Abloh introduced Preston to New Guards Group, the Italian production and distribution company backing Off-White. In partnership with them, Preston launched his namesake label, debuting at Paris Fashion Week 2017.
A man of many talents, Preston also collaborated with NASA celebrate its 60th anniversary in 2018, runs the e-commerce platform HPC Trading Co, worked as a DJ at several events and festivals, and published a photography zine called Honorable Profession, featuring crime scene photos taken by his father while working as a police officer in San Francisco between the 1980s and 90s.
Стиль is Russian for “style”, and is Heron Preston’s secondary logo.
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