ADIDAS X GUCCI
After much anticipation and speculation, we’ve finally got the Adidas x Gucci collaboration.
The two fashion giants come together to form a pastiche of retro European sportswear. The collaboration is drawn from Michele’s love of geek chic and 80s aesthetics and inspired by his research into adidas’ catalogues. The campaign features models posed against bold colourful backdrops, decked out in everything from tracksuits and tennis shorts, to jackets and dresses. As you’d expect, the pieces are adorned with blends of adidas’ Trefoil and three stripes with Gucci’s green and red branding.
One of the most eye-catching pieces from the collection is Gucci’s elevated take on the terrace classic, the adidas Gazelle. No surprise since Michele himself is an avid collector. Here the Gazelle is rendered in a number of styles, including white Italian leather with red and navy accents, or gold coloured canvas with the iconic “GG” motif across the upper. Similarly, adidas’ three stripes can also be seen gracing Gucci’s iconic loafers.
The designs, which were first unveiled during Milan Fashion Week in February, see Gucci’s conventionally formal pieces, like leather heels, suede loafers and silk scarves, reimagined with Adidas’ casual feel.
The collection also includes tracksuit bottoms featuring Adidas’ three white stripes on one leg, and Gucci’s red and green stripe on the other.
In an interview with Vogue ahead of the drop, Michele likened the merging of both brands for the collection to a “kaleidoscopic experiment”.
The collaboration is representative of sportswear’s place in fashion, Michele added.
“The sneaker will certainly have pride of place in fashion history books, it’s the shoe which has changed the perception of contemporary fashion.”